Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.

  • Bocky@lemmy.world
    link
    fedilink
    English
    arrow-up
    65
    ·
    10 months ago

    That’s exactly the point. There should not be any consequences for cancelling a monthly subscription.

  • Makeitstop@lemmy.world
    link
    fedilink
    English
    arrow-up
    62
    ·
    edit-2
    10 months ago

    Sending a notification that a renewal is coming up? Impossible, will cost a fortune.

    Sending mountains of junk mail offering bundles and limited time offers? Clearly much cheaper and easier.

    Also, think of the labor costs, retraining the call center staff to not spend hours trying to talk people out of canceling and instead just having them hit a button. Why, that’s got to force a price hike.

    • Th3D3k0y@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      10 months ago

      Our profit margins are hurting due to young people not wanting to work and not fully understanding the gift, the boon, the euphoria of owning a TV and paying for services you don’t use. This has nothing to do with our prices, lack of customer service, or our programming being flooded with repetitive drivel.

      • Buddahriffic@lemmy.world
        link
        fedilink
        English
        arrow-up
        4
        ·
        10 months ago

        Hey now, I own a TV and pay for services I don’t use. Just not cable. I can’t justify spending that much on something I don’t use. $15 isn’t bad, but a decent cable package is like $100 last I checked and it’s still chock full of ads.

        Gamepass has no ads, plus the added benefit of every now and then opening it up to see it has some of the games I just bought on Steam, which is a sign that they have good taste.

        • Copernican@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          10 months ago

          The real hurdle for me is the cost of leasing a cable box and other service fees. Cable bundles sound good on paper until I factor that cost in.

  • Tylerdurdon@lemmy.world
    link
    fedilink
    English
    arrow-up
    60
    ·
    10 months ago

    Thank goodness those lobbyists are looking out for us and our easily confused little brains. Perhaps if we’re so easily confused, they should lobby to get rid of the fine print and simplify those contracts while they’re at it. Oh… Wait… Not that.

      • DacoTaco@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        ·
        10 months ago

        About 20. Belgium has had these laws for around 18 years now because switching mobile provider was shit and it was found to not support competition within the mobile market ( no shit ! ).
        At the same time they forced mobile providers to allow other providers to use their network infrastructure so new providers could be made without needing to make their own network infrastructure

  • squid_slime@lemmy.world
    link
    fedilink
    English
    arrow-up
    25
    arrow-down
    1
    ·
    10 months ago

    Easy solution… Make it clear, write a prompt “are you sure you want to cancel your cable service? Please don’t? 🫣”

  • Maple Engineer@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    10 months ago

    They are going to offer your a discount to keep their service. Maybe if they had offered you a better price in the first place you wouldn’t be trying to cancel. Making it hard to cancel so that they can offer you discounts to stay is a way to keep prices high for everyone else. It’s a way to maximize profits. Why not simply put a one click, “cut my bill in half” button on the website?

    • Appoxo@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      3
      ·
      10 months ago

      Because then they would have to cut it in half for everyone.
      By making this a calling requirement the bar to access is higher in comparison.

      AND: They are likely increasing customer satiafaction because they saved 50% of the bill with a simple negotiation call and maybe get new features on top.
      The satisfaction wouldnt be high by clicking a button that may be just buried.

        • Ook the Librarian@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          edit-2
          10 months ago

          Maybe the “rhetorical question” article link would article would be a better reply. I bet you weren’t expecting an analysis of why the half-price button idea was a nonstarter.

        • wikibot@lemmy.worldB
          link
          fedilink
          English
          arrow-up
          1
          ·
          10 months ago

          Here’s the summary for the wikipedia article you mentioned in your comment:

          A moral panic is a widespread feeling of fear, often an irrational one, that some evil person or thing threatens the values, interests, or well-being of a community or society. It is “the process of arousing social concern over an issue”, usually perpetuated by moral entrepreneurs and mass media coverage, and exacerbated by politicians and lawmakers. Moral panic can give rise to new laws aimed at controlling the community. Stanley Cohen, who developed the term, states that moral panic happens when “a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests”. While the issues identified may be real, the claims “exaggerate the seriousness, extent, typicality and/or inevitability of harm”.

          to opt out, pm me ‘optout’. article | about

  • Frozzie@lemmy.world
    link
    fedilink
    English
    arrow-up
    4
    arrow-down
    2
    ·
    10 months ago

    That’s like the dairy lobbyists not wanting the vegetable milk products to feature the word “milk” because people might buy them by accident.

  • _sideffect@lemmy.world
    link
    fedilink
    English
    arrow-up
    2
    arrow-down
    30
    ·
    10 months ago

    I agree with the one click for elderly folks… Sometimes they just press things out of nervousness

    • pdxfed@lemmy.world
      link
      fedilink
      English
      arrow-up
      26
      ·
      10 months ago

      My God, how could they ever have it reactivated? Such a dearth of companies selling media these days, they would be absolutely stranded.

      • andrewta@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        edit-2
        10 months ago

        Sometimes they are on an older package. Which means they have a much lower monthly bill. If they cancel and then sign back up, they now have a much higher monthly bill. So yeah, a single click actually is bad. But that doesn’t mean the button shouldn’t exist. That just means there should be a couple of prompts. For example, the first one is canceled. The second one is a a screen that shows what they are paying per month, With a section next to it, that shows what they would pay if they signed back up. Then that screen there are two buttons that says no I did not mean to cancel, and the other button that says yes, go ahead and drop the service. That actually makes sense. but I actually agree with the statement that a single button that says cancel and allows you to drop the service in one button is actually very bad.

        • _sideffect@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          arrow-down
          1
          ·
          10 months ago

          Seems lemmy isn’t far off from spez’s palace after all… Everyone downvotes facts and upvotes their feelings 😂

          You’re exactly right about the cancellation of a grandfather clause leading to a higher new rate, btw.