So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.

  • grue@lemmy.world
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    8 months ago

    This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!

    • IsThisAnAI@lemmy.world
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      8 months ago

      Nope.

      If you are leasing subscriptions it makes sense. Or for certain features.

      I couldn’t care less as long as the option to buy remains. I’d almost certainly end up subbing though on my next lease.

  • aufhohemross@lemmy.ml
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    8 months ago

    Absolutely insane to me that you’d pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.

    • IsThisAnAI@lemmy.world
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      8 months ago

      A fifth of users in the US rent the car itself via lease mechanisms. You aren’t the target.

      Assuming there are discounts the folks leasing will use these options.

      • doctorskull@lemmy.world
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        8 months ago

        Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.

        • IsThisAnAI@lemmy.world
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          8 months ago

          Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd. I’ll be quite and you all can continue to ignore that a fifth of buyers rent the entire vehicle for 3 years and haven’t been doing it for 50.

          • doctorskull@lemmy.world
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            8 months ago

            I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.

            • IsThisAnAI@lemmy.world
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              8 months ago

              People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products. The original comment is about limiting how I pay for a car. Leasing+ subscription works for many customers.

              • Encrypt-Keeper@lemmy.world
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                8 months ago

                A leased car with those options 5 years ago didn’t cost you a subscription, and now they will. You want the option to what? Pay more for something that you didn’t have to before?

                • IsThisAnAI@lemmy.world
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                  8 months ago

                  Again, on both the Toyota and BMW, it was less expensive than purchasing the options. You did pay for them before. They were never free.

        • IsThisAnAI@lemmy.world
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          8 months ago

          I’m so fucking sorry I pointed out the reality of people purchasing these cars. I’ll promise to never point out any data to you again if you just don’t block me!

              • vinyl@lemmy.world
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                8 months ago

                This is trash I have to register and by the looks of it pay just to view the “statistics”.

                • IsThisAnAI@lemmy.world
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                  8 months ago

                  You think they are lying? Jesus dude look on any dealership website and count the number of 3 year old cpo’s. This isn’t some exotic loan. It’s extremely common and you can find lease offers at literally every brand and dealership.

                  Edit : you might be viewing it via your lemmy client and so it’s triggering a login. I had no issues getting to it but I see what you mean.

                • IsThisAnAI@lemmy.world
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                  8 months ago

                  Then as stated, you are not the fucking customer here. Not sure why that’s so hard to accept.

        • IsThisAnAI@lemmy.world
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          8 months ago

          Have they excluded that audience? As far as I know you can still purchase the vehicle or feature instead of lease.

          • QuaternionsRock@lemmy.world
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            8 months ago

            Only by upgrading to the MMI navigation system do you get access to the app store. From there, Audi forces you into add-ons like adaptive cruise control or Apple CarPlay and Android Auto for a one-month, six-month, one-year, or three-year subscription. Or you can just purchase any of those features permanently—although Audi doesn’t say for how much.

            Sounds like you’re right, but people are still right to be wary of this scheme, as the additional market segmentation will likely push up the cost of buying the feature outright. Audi is incentivized to push as many people toward the subscription model as possible to decrease the value of used vehicles.

            • IsThisAnAI@lemmy.world
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              8 months ago

              I will worry when it happens. The car market is very competitive and vehicle reliability, safety, and feature set has improved significantly in the last 15 years.

  • Pumpkin Escobar@lemmy.world
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    8 months ago

    dumbest fucking timeline. A subscription for a feature that requires no infrastructure and is part of the physical thing you just paid $40k for.

    • lando55@lemmy.world
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      8 months ago

      There is infrastructure involved with monitoring subscription status to make sure you’re not pirating heated seats. Also for taking payments to unlock your adjustable lumbar supports. They gotta pay for it somehow!

  • Tattorack@lemmy.world
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    8 months ago

    Can’t wait to start pirating cars.

    Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.

    • unreasonabro@lemmy.world
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      8 months ago

      indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.

    • SereneHurricane@lemmy.world
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      8 months ago

      Amess is actually a word.

      It means, to ruin (something) or to make many mistakes in doing (something).

      I made sure I got it from an American English dictionary, Merriam Webster, anticipation of those who say that it doesn’t belong to American English. 🤷‍♂️

  • unreasonabro@lemmy.world
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    8 months ago

    retards buying subscription based cars need to grow the fuck up and recognize a principle for once

  • foggy@lemmy.world
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    8 months ago

    Headline is enough for me to never consider purchasing an Audi.

    Toyota is out. Mercedes is out. Audi is out. Who else?

      • ripcord@lemmy.world
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        8 months ago

        Are they?

        They charge for the stuff that actually requires server infrastructure after 3 years, I believe. Which is the one case that seems reasonable to me as long as it’s not gouging. But I hadn’t heard about anything else.

    • RGB3x3@lemmy.world
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      8 months ago

      Mazda is still good I think.

      But they’re kinda expensive and they gatekeep features to their higher tiers, that other manufacturers keep to their lower ones.

      Hyundai perhaps, but they’ve also had other issues.

        • Encrypt-Keeper@lemmy.world
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          8 months ago

          Yeah but the only thing Mazda charges a subscription for is the extra unnecessary bullshit that is coordinated through their servers. Thats a fair value proposition, even though I’d never pay for it. Heated seats, radar cruise control, shit like that still just comes with the car.

      • grue@lemmy.world
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        8 months ago

        Hyundai perhaps, but they’ve also had other issues.

        I can’t find an article about it right now, but I could’ve sworn they tried to pull some subscription bullshit (other than “Bluelink” or “Evolve+,” which are relatively legit) a while back, too.

        • ripcord@lemmy.world
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          8 months ago

          At the very least I believe the only thing they’re currently doing is Bluelink (remote find your car, start car over the Internet, etc). But maybe there’s something they started in the last 6 months I haven’t heard about.

      • wjrii@lemmy.world
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        8 months ago

        I have a 2022. It’s not terrible, but there’s definitely a subscription for remote start and a few other connected type features. Nothing related to actual driving once you’re in the car though.

    • Squizzy@lemmy.world
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      8 months ago

      I have an Audi, it is a great car. I dont lioe subscriptions so I wouldnt get into that type of deal but there are workarounds also.

  • phoneymouse@lemmy.world
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    8 months ago

    Why would anyone sign up for that? Now you have your car payment AND the fucking subscription? Makes no damn sense. What happens when they inevitably shut down their cloud servers that keep your access to the features in the car turned on? You never own the thing.

  • agitatedpotato@lemmy.world
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    8 months ago

    Weird that across many industries they keep adding things consumers hate but get away with it because everyone else is doing it. How do people still believe in the premise of capitalism when consumer choices range from ineffective to flat out impossible.

  • JordanZ@lemmy.world
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    8 months ago

    Dealerships love to sell cars by monthly payment. Subscriptions fit right into that model. Heated seats are just another $5 a month! So with <huge list of features> that monthly payment is only $330 a month….on a 9 year car loan. People will absolutely do this.

  • Tautvydaxx@lemmy.world
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    8 months ago

    Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen. Tesla heated seates need subscription? Heres a 20$ dongle to turn it on forever. Hyundai remote start subscription? Here take this 80$ remote to start it forever. Bmw fake exhaust sound onley comes with M sports pack and costs over a thousand? Give me 10$ and ill turn that on and turn on everything else that is hidden.

      • ripcord@lemmy.world
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        8 months ago

        Every shred of evidence is that enough idiots will buy it and it won’t really matter. Then they’ll all do it.

    • grue@lemmy.world
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      8 months ago

      Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen.

      And then Audi gets the government to prosecute you for exercising your property rights “violating the DMCA by circumventing DRM.”

      The concept here is “ownership for me, serfdom for thee.”

      • Tautvydaxx@lemmy.world
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        8 months ago

        Nope, they have no power to do this, than they would prosecute the people who create tools to do diagnostics, add keys, program modules. They have zero ground on this.

        • grue@lemmy.world
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          8 months ago

          I guess you’ve been living under a rock and haven’t noticed the persecutions of folks making video game console modchips, John Deere fighting with farmers over who’s allowed to repair tractors (including an MOU that the media claims is “kind of” a win for famers, but nevertheless asserts that “modification of Embedded Software” is “illegal infringement” of John Deere’s intellectual property [sic]), etc.

          Sure, nobody’s gone to prison for “jailbreaking” (which is already an absurdity that should never have become necessary in the first place) a car yet, but the DMCA Anti-Circumvention Clause is still the law of the land and unless that changes, it’s only a matter of time.

          • Tautvydaxx@lemmy.world
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            8 months ago

            Because automotive industry is so big and wanted to do the same thing like other industrys, this law had to be passed RIGHT TO REPAIR. After this some xompanys like Jaguar, Ford, Peugeot put theyr programs for free online for everyone to use to repair their cars. Other made them payed but it was not a big sum. Now going in to 2015 when subscription stuff was picking up, we onley have Jaguar free. Others not onley made them more expensive but now you have to provide information about who you are and what you work, some even made you pay 15$ for 24h to let you connect to one vin number and just delete faults. But still you could and still can do anything you want to your car, Ive never heard anyone who got in trouble for moding theyr car. Expet when making changes to the odometer or the exhaust system/ eco system but thats another league. There are also standarts that dont let you change any light outside your vehicle but thats about safety. But talking about seat heating, remote start or other comfort functions, unless you want to have a gusrantee from your shop, nobody GIVES A FUCK what you do to your car.

    • DacoTaco@lemmy.world
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      8 months ago

      Same. I have an a3 tfsi-e and the adaptive cruise control is subscription based ( which i learned after i started leasing ).
      Last audi i will have.
      No vw brands, no bmw, no tesla. Who will i go to in 3 years? :/