The BBC announced its intent to experiment with generative AI weeks ago, only to learn that few forces on this Earth are as potent as annoyed Doctor Who fans

The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.