Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

  • XPost3000@lemmy.ml
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    1 year ago

    They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

  • Potatos_are_not_friends@lemmy.world
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    1 year ago

    It’ll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it’s understood.

    People think it’s all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There’s so much tech behind the scenes that even YouTube started stealing features.

    • Buddahriffic@lemmy.world
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      1 year ago

      Yeah, it’s incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.

  • clearedtoland@lemmy.world
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    1 year ago

    I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

    • inspxtr@lemmy.world
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      1 year ago

      seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.

      The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.

  • AFaithfulNihilist@lemmy.world
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    1 year ago

    These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

    This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

    The general public loses out because information is now fractured and the continuity is broken.

  • fubo@lemmy.world
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    1 year ago

    Aylo, rhymes with “heyo”, as in what you say after making a lewd joke.

    “Your Mom changed her name to Aylo … Heyo!”