Considering how dominant the mobile OS has become, this wasn’t a terrible gamble. Like they lost and it looks bad in hindsight, but you can’t blame them for trying. If it had succeeded, we’d be living in a very different world of technology right now.

I’m sure plenty of people would if they were still compensated for their work.

It’s too embedded into their services at the moment. Like you can’t even use CarPlay unless you enable Siri. I like the idea but in contrast they could also just try to make it good lol.