There is plenty they can do. They created this mess with their algorithm. They can undo it by changing it, again.
Google does not objectively score or rank a site based on what you are actually looking for. They rank based on how much time other people spend on the site. How many other sites link back to the site. They rank based on how many words are on the page, regardless of if that actually matters.
This is why when you google a recipe, all the top results are blog posts from soccer moms telling a life story about food. You don’t care about that stuff - you just want the recipe. But that’s what google cares about.
There is plenty they can do. They created this mess with their algorithm. They can undo it by changing it, again.
Google does not objectively score or rank a site based on what you are actually looking for. They rank based on how much time other people spend on the site. How many other sites link back to the site. They rank based on how many words are on the page, regardless of if that actually matters.
This is why when you google a recipe, all the top results are blog posts from soccer moms telling a life story about food. You don’t care about that stuff - you just want the recipe. But that’s what google cares about.
Google can change this.