Rotten Tomatoes Under Fire After PR Firm’s Scheme to Pay Critics for Positive Reviews Uncovered::A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.

  • baruchin@lemmy.world
    link
    fedilink
    English
    arrow-up
    11
    ·
    1 year ago

    Title is misleading. Why Rotten Tomatoes? The bribes went to critics not to the site which is just a critics aggregator.

  • Fantomas@lemmy.world
    link
    fedilink
    English
    arrow-up
    6
    arrow-down
    3
    ·
    1 year ago

    I mean this was so obvious. Pay for positive critic reviews and call any user reviews that weren’t favourable names.

    • Zrybew@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      3
      ·
      edit-2
      1 year ago

      Bad Boys For Life on 90 score convinced me the site was a fraud. That Shit is unwatchable.

  • Kerfuffle@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    The title makes it sound like Rotten Tomatoes deliberately did something shady. What actually seems to have happened is:

    1. Rotten Tomatoes aggregates critic reviews. As far as I know, those critics aren’t really affiliated with Rotten Tomatoes.
    2. Some of the critics that make up that aggregated rating got bribed to increase their evaluation of the movie.
    3. Consequently the score on sites that aggregate reviews like Rotten Tomatoes increased.
  • alienanimals@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    3
    ·
    edit-2
    1 year ago

    Rotten Tomatoes will also stop all new reviews if a movie is bombing. They definitely manipulate their ratings.

    Edit Two Rotten Tomatoes employees downvoted this comment.