BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
“How do you know that people hated the heated seat subscription?”
BMW, if they were honest: “Ummmm… Jailbreaks? A lot of them? It’s impossible to enforce it because of them”
For once the car modding community got a giant W against a car maker