Cashing in on the algorithm — It’s not just pubs toying with dynamic pricing. It’s already here in sectors ranging from public transport to ecommerce::Pub chain pours itself a full measureLast week, Britain’s largest pub group, Stonegate, declared that it would be charging 20p more per pint during peak hours at about 800 of its venues. The chain said the measures were necessary to offset increased costs on staffing and security. For some onlookers
A bar I used to live near made a whole theme around this to get more people to the bar. All the prices were on a big screen, and it kind of worked like the stock market. Beers selling well would go up in price, beers selling poorly would go down in price, all in real-time. So as a customer you could pretty much name your price, if you were cool drinking whatever or trying new stuff. If the beer you wanted was more than you wanted to pay, simply wait a bit for the price to cool down and then go get it.
It was a bit of a gimmick, but kind of fun.
Oh I love that idea
That does sounds kind of fun. Are they still around and doing this?
Yep. It’s called the Beer Exchange. It looks like there are two of them now. One in Kalamazoo and another in Detroit.
Thanks. Next time I’m near there.
