Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years::Former DreamWorks Animation CEO Jeffrey Katzenberg said AI will take 90 percent of the artist jobs on animated movies within three years.
Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years::Former DreamWorks Animation CEO Jeffrey Katzenberg said AI will take 90 percent of the artist jobs on animated movies within three years.
For companies that pump out crappy content maybe.
Yeah, but this is basically what the biggest studios will do, and they will be successful at it with certain audiences. It will become the Kraft cheese or Oscar Meyer hotdog of the movie industry: processed shit that is barely what it says it is on paper, but somehow highly consumable to millions.
Avant garde, indie, extreme low budget, etc will all find a surge, tho, since a lot of people will want “nicer”, less processed movies.
This is all highly speculative, ofc.
Yea.
I think it’s helpful to look out for the ways in which this sort of AI disruption won’t actually be a disruption but instead a continuation of a trend and impetus that already exists.
Spitting out crappy cookie cutter films that are optimised to sell tickets as cheaply as possible without giving a fuck about the industry … that’s so much of Hollywood. Why wouldn’t they give it a shot with AI. Same with the music industry.
Music has been predominantly bland for 20 years or more, in the mainstream channels. It’s depressing.
And I want to say I just got older and so mainstream music isn’t for me, but… it’s bland. I’m not like older people aghast over Marilyn Manson. I’m older and fucking bored with how lame music is now.
That captures the difference so well.
It used to be that older people thought new music was evil or monstrous or too abrasive to count as music.
Now, they find it too boring to listen too.
If you didn’t see it, Beato did a nice video on how the music industry went to shit starting in the 90s once all the stations were monopolised leading to everything trying to appease only a few people’s tastes.
Oh yeah. I haven’t seen that video and thanks for the recommendation, but I lived through Clear Channel and the rest scarfing up all my local radio stations and turning them to shit just as the internet was beginning to really catch on. They made it easy for the iPod revolution to happen, playing the same garbage on every station.
I feel the same way about modern music but I can’t tell if it’s the music or just me getting old.
Here’s why I think it’s not just us getting older: every generation in the past would look at new music and be freaked out and shocked… we’re bored.
You seem shocked by how boring it is, old man.
Get off my lawn!
I’m not sure this is true. IIRC the majority of frames in Across the Spider-Verse were AI generated, and that movie is hailed as the pinnacle of animation right now.
Maybe im weird then, because that pseudo stop motion looks like shit
I think big companies will have a mix of both.
I think a big job for the remaining artists will be to tweak or improve what the ai makes and then iterate on it.
Scripts? Yeah. I doubt AI is ever gonna crank out a good script.
Animation? Look where we are already with AI. You really think we are that far off from quality animation from prompts?
As if the Hallmark Channel ever needed more than one script
Scripts could happen, but you’d need a hell of a lot more training data than we have now though. There are like 700,000-800,000 movies and maybe a few thousand of those are reasonably popular. You could probably make something that reasonably graded scripts without someone having to read all of them.
Animation is getting damn close. AI can generate the set completely and with the latest changes in image stability you can puppet ai art with generic actors. We’re still lacking style though. One of the strong pulls in animation are the particulars of a shows art style. You can see one frame of the simpsons, southpark, futurama or bobs burgers and know what you’re watching. it’s still a little early to ask AI to make a full cohesive piece frame to frame
Yeah, I really doubt the scripts are gonna happen. Well…quality scripts. 100% gonna have shitty ai sitcoms and movies. It’s unavoidable.
But yeah…we aren’t anywhere near there yet for animation but this shit is going SO FUCKING FAST. three years from now like the guy in the article said? I could easily see high quality animation being cranked out by AI in that time.