They really think a brand name has value even after you sucked the value out of it. Its not even like trying to buy a good one word domain name because it has no value either, vice.com is worth less than, say gavinmcinnesbuttpl.ug because genericness has no value nowadays.
Just more end-stage capitalism enshittification.
Looking forward to my Vice branded bluetooth speaker and Sports Illustrated waste bin.
I don’t think portraying the execs as just dumb and the general public as mega brains is accurate…
The execs want to strip out value as profit and take actions to maximise this, they don’t care if it fundamentally tanks the business because as long as they make a profit overall they can just drop the husk that’s left at the end and move onto another business they can bleed dry.
