I hope they figure this out, cause the search results are depressing.
Unfortunately it’s never-ending cat and mouse battle. The whole point of SEO is to game the search engines systems, so the spammers will now be adjusting their tactics.
I don’t think it’s just SEO that’s the problem with Google search either. They seem to put too much weight on e-commerce over information.
The answer seems fairly obvious to me if they really want to improve search results: blanket ban any domain owned by any company known to engage in blatant SEO spam, let them appeal after 6 months. The fact that isn’t done means Google sees profit in allowing SEO spam to exist as long as it doesn’t push too many people away.
So… Most of the web?
Google doesn’t want its search to be bad? News to me