Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
That can’t even be denied at this point. There was a small window before the Reddit API fiasco and everybody showed up here to post the same rat-shit they gobble over there. I had a mini-freakout over a “If your username was a username, what would username username username username?” type question in AskLemmy or something. The moronitude feels inescapable.