Don’t these two go back and forth like every other year for the past several years?
Probably - but this is a shitty metric anyway. First because the two companies are not competing for the same space. And second because you should really be measuring active users - not device purchases.
you should really be measuring active users - not device purchases.
Why? Device purchases is a measurement of how well the company sells while active users shows how reliable the product is. One is good for business, the other is believed to be less so, ar least by the current batch of CEOs
because iphones are more likely to be passed along to 2nd 3rd and even 4th users, all who add to services revenues and spend in app stores and accesories. you can see by how they hold their value better over more time.
Tune in next month when a different company says the exact opposite
In hard economic times, high cost things have to hang
Xiaomi picking up the sales Apple lost by moving manufacturing out of China. They had to know that move would tank their Chinese user base.