I work in bot protection and it’s a sound idea but doesn’t really work in practice. As long as there’s more than 1$ of value to be gained it’s worth it for the bot makers.
This also makes it so that botting is only accesible to select few actors that have the required resources i.e. russian troll farms or large bot networks from china, in turn this increases their value. This is very good for them.
Reality is that the only way to stop bots is to constantly change up the detection system. This is called a “cat and mouse” sort of problem and it really is the only way to do it. The attacker always has to catch up and it can be trivial that takes them couple of hours to do but it also reveals behavior patterns for marking bot accounts. This actually works really well in practice but requires a lot of dev resources and many companies low-key like bots which is another thread entirely.
develop systems that can identify unwanted users like bots, spammers, people who abuse the product and break ToS etc. Most bad actors are very dumb but fighting this at scale is actually very interesting. Also most bots (like 90%) are just scrapers (data collectors) especially when it comes to Twitter which has absurd API pricings but cost almost nothing to scrape lol
As long as there’s more than 1$ of value to be gained it’s worth it for the bot makers.
That’s what I was coming in here to suggest, so I’m glad someone in the field was able to back that idea up. I think it’s unlikely many bots that aren’t made for fun are being put on Twitter unless they are generating a lot more than $1 for whoever is putting them up.
As Kungen already answered - stats! You can sell bot traffic as real traffic which inflates your numbers.
For stuff like social media, bots increase engagement too. Many new products and networks actually generate a lot of fake content to attract organic growth. I.e. if bot likes your comment you’re likely to engage more. If it likes your product review you’re likely to review more stuff etc.
Tracking bots can also generate reverse analytics. For example if you know that your competitors are scraping fishing equipment data from your store it could mean they’re working on a competing fishing related product.
Lastly, you can feed fake data to bots to manipulate competitors. This is somewhat illegal (no real legal precedent yet afaik though its a clear intent to harm other businesses) but it can really powerful in the wrong hands.
Edit: worth nothing that a lot of bot traffic is good. Sometimes you want to be scraped as it is a form of organic engagement and increases the value of your data and often backlinks growth (e.g. indexers like Google etc)
Enough updoots or retweets and other algos pick up on it. Some random twitter discussion ends up on BuzzFeed, YTers start making influencer vids, and Reddit / Lemmy repost bots.
Do this enough and it’ll gain traction. Now everyone is talking about your stupid fuckin Stanley mug, corporate rumor,or political talking point.
And this can be automated end to end, 24/7, by market and keyword, will real time feedback as to how well it’s doing via upvotes, shares, likes, or even data mining emails and convos via Gmail or WhatsApp.
This also makes it so that botting is only accesible to select few actors that have the required resources i.e. russian troll farms or large bot networks from china, in turn this increases their value. This is very good for them.
I’d bet that is explicitly part of the funding model. Pay to influence consensus, cuz this is a publicly traded stock and numbers need to go up, regardless of who is paying.
I work in bot protection and it’s a sound idea but doesn’t really work in practice. As long as there’s more than 1$ of value to be gained it’s worth it for the bot makers.
This also makes it so that botting is only accesible to select few actors that have the required resources i.e. russian troll farms or large bot networks from china, in turn this increases their value. This is very good for them.
Reality is that the only way to stop bots is to constantly change up the detection system. This is called a “cat and mouse” sort of problem and it really is the only way to do it. The attacker always has to catch up and it can be trivial that takes them couple of hours to do but it also reveals behavior patterns for marking bot accounts. This actually works really well in practice but requires a lot of dev resources and many companies low-key like bots which is another thread entirely.
Bot protection? Call me ignorant but what exactly do you do?
develop systems that can identify unwanted users like bots, spammers, people who abuse the product and break ToS etc. Most bad actors are very dumb but fighting this at scale is actually very interesting. Also most bots (like 90%) are just scrapers (data collectors) especially when it comes to Twitter which has absurd API pricings but cost almost nothing to scrape lol
Oh my god I’m a fuckin idiot. Granted, I’ve had a couple drinks tonight but I thought you were protecting bots… not protecting against them lol
yeah sorry “protection against bots” just doesn’t roll of the tongue as easily lol
Protect the bots!!!
That’s what I was coming in here to suggest, so I’m glad someone in the field was able to back that idea up. I think it’s unlikely many bots that aren’t made for fun are being put on Twitter unless they are generating a lot more than $1 for whoever is putting them up.
I’ll ask anyway. Why do companies like bots?
As Kungen already answered - stats! You can sell bot traffic as real traffic which inflates your numbers.
For stuff like social media, bots increase engagement too. Many new products and networks actually generate a lot of fake content to attract organic growth. I.e. if bot likes your comment you’re likely to engage more. If it likes your product review you’re likely to review more stuff etc.
Tracking bots can also generate reverse analytics. For example if you know that your competitors are scraping fishing equipment data from your store it could mean they’re working on a competing fishing related product.
Lastly, you can feed fake data to bots to manipulate competitors. This is somewhat illegal (no real legal precedent yet afaik though its a clear intent to harm other businesses) but it can really powerful in the wrong hands.
Edit: worth nothing that a lot of bot traffic is good. Sometimes you want to be scraped as it is a form of organic engagement and increases the value of your data and often backlinks growth (e.g. indexers like Google etc)
More eyeballs.
Enough updoots or retweets and other algos pick up on it. Some random twitter discussion ends up on BuzzFeed, YTers start making influencer vids, and Reddit / Lemmy repost bots.
Do this enough and it’ll gain traction. Now everyone is talking about your stupid fuckin Stanley mug, corporate rumor,or political talking point.
And this can be automated end to end, 24/7, by market and keyword, will real time feedback as to how well it’s doing via upvotes, shares, likes, or even data mining emails and convos via Gmail or WhatsApp.
I’d bet that is explicitly part of the funding model. Pay to influence consensus, cuz this is a publicly traded stock and numbers need to go up, regardless of who is paying.
Twitter is private. Musk took it private when he bought it.
Yes only Russia and China do bad things with technology!
Never had to deal with attacks originating from US or Europe so thats kinda true actually :)
Go to r/worldnews and r/europe on reddit
The amount of bots is….