Plenty of companies pivot when their initial business plan doesn’t work out or if the market changes.
For example, did you know that American Express used to be a shipping company like FedEx and UPS? Or Mattel used to sell picture frames before they started making toys? Or Nintendo started out as a playing card company and still sells them today?
Plenty of companies pivot when their initial business plan doesn’t work out or if the market changes.
For example, did you know that American Express used to be a shipping company like FedEx and UPS? Or Mattel used to sell picture frames before they started making toys? Or Nintendo started out as a playing card company and still sells them today?