They dropped the “don’t be evil” a while ago.

Google needs to be broken up. It needs to separate in at least 5 different companies:

1. Admob/Adsense
2. Ads/Adwords
3. Search
4. Android
5. Chrome

Google became what it is because they had the best search results. Today, other like qwant and sometimes even bing are better. If it was not for Android, the reasons for remaining stuck with Google would have become sparse already. And I daresay Apple is now the less evil option.