Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
I look forward to when someone releases a box to record the screen or shows you want to watch on Netflix just in case the rights gets pulled before you get the chance to watch it. Added benefit is they can make it skip ads too. Gotta have a catchy name… like… NeVO for Netflix Video On(demand)