Skavau@lemm.eeM to

Television@lemm.eeEnglish · 2 days ago

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Skavau@lemm.eeM to

Television@lemm.eeEnglish · 2 days ago

4

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

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neidu3@sh.itjust.works
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2 days ago
I’ve always meant that Microsoft are awful at brand names, but at least they haven’t gone full circle yet.

Television@lemm.ee

Television@lemm.ee

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