For what it’s worth, I doubt these videos were “viewed” millions of times. X tracks a 1-second automatic playback as a view, such as when someone slowly scrolls past on their feed. Every other service typically counts that as an impression.

Aren’t they really paying for a dev license and support? Can they develop for the apple vision without the device?

edit

Nevermind. The article suggests the strap is a development “accelerator”. :/