Fiona

Trace the execs

Importantly you need to trace the execs who copied it, not the ones who decided to try it the first time. Giving things a try and not immediately throwing it away when it isn’t perfect is a good thing and behavior that needs to be encouraged. The problem is when others start copying it blindly because it is new before it could demonstrate benefits. It’s the people jumping on hype that are the problem, not the people giving new things a try, even if they may fail.