Disney+ lost 1.3 million subscribers in the final quarter of 2023 amid a hefty price hike that went into effect last fall, but managed to narrow its streaming business’ losses by $300 million during the October-December period.
That doesn’t really sound like it backfired to me. They lost subscribers but made more money.
Suppose one year you spend $60k, but only earned $50k. You lost $10k.
The next year, you spend $57k, and earned $53k. You lost $4k, and your losses narrowed by $6k.