They are using the term “white nose podcast” as an (intentionally oversimplified) term to include all podcasts that people use as a background soundscape. This includes sounds of nature, cafes, etc.

It looks like they misunderstand how to improve their SEO ranking

In fact, on Tuesday, Google’s SearchLiaison X account tweeted, “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. Learn more about creating helpful content.”

I wonder if 100k per day is more or less than the average daily profits they make in Norway (population 5.4 million people)