• slipperydippery@lemmy.world
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    1 year ago

    It looks like they misunderstand how to improve their SEO ranking

    In fact, on Tuesday, Google’s SearchLiaison X account tweeted, “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. Learn more about creating helpful content.”

    • SpaghettiYeti@lemmy.world
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      1 year ago

      They really don’t. They’re going to hurt their domain authority and back links.

      It’s more valuable to make an update to past pages because Google sees it as useful content that is being maintained.

      You’re supposed to make tweaks once a year so it’s not stale, not nuke yourself.

    • body_by_make@lemmy.dbzer0.com
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      1 year ago

      TBH this doesn’t make me certain this tactic won’t work, Google hardly seems to know how their SEO works. They sorta intentionally do this so they can blame anything suspicious on their black box, “AI”.

  • 6xpipe_@lemmy.world
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    1 year ago

    However, before deleting an article, CNET reportedly maintains a local copy, sends the story to The Internet Archive’s Wayback Machine, and notifies any currently employed authors that might be affected at least 10 days in advance.

    People are freaking out so bad about this story. They’re doing the right thing and archiving it before deletion. Settle down.

    How many CNET articles from 2004 are you reading that you’re getting this angry about it?