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Cake day: June 30th, 2023

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  • If anyone is old enough to remember when cable first showed up, it followed a similar path. They had to complete against “free” over the air TV, so cable had to be a good deal at first to get subscribers.

    Once they got the frog in the pot, they slowly turned up the heat.

    The next stop for streaming will be the prominent platforms jockeying to be the next “cable” monopolies.

    The sales pitch will be “buy a package of channels at a discount” over individual.

    It has already begun. Amazon, Apple, Hulu all resell other channels. HBO re-branded their entire channel just to start carrying non-HBO content.

    Bigger platforms will leverage subscriber base to lock in content deals so the smaller ones won’t be able to compete.

    Consumers will get some deals until smaller players are choked out, but as soon as they can companies will start the dry anal rape that only a near monopoly can deliver.