EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • fluckx@lemmy.world
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    7 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.world
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      7 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

    • Cosmic Cleric@lemmy.world
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      7 months ago

      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.world
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        7 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

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          7 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Duamerthrax@lemmy.world
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            7 months ago

            All the other times were pushed back successfully.

            Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.

  • Hildegarde@lemmy.world
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    7 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

    • space@lemmy.dbzer0.com
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      7 months ago

      And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.

  • NutWrench@lemmy.world
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    7 months ago

    There are many independent developers who deserve your money more than EA. Vote with your wallet.

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    7 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.

  • NutWrench@lemmy.world
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    7 months ago

    Once these companies have your money, they don’t care what you want. Don’t give your money to companies that abuse you like this.

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    7 months ago

    This is another reason I tapping out of gamepass now. With whats happening with streaming, I don’t even want to support a “good deal” when I know the prices will go up, they’ll make tier pricing and add ads somewhere. I want to own my shit. I’m done with ads. Amazon last change to prime made me cancel all services except youtube and bought a 14tb hdd. EA, Ubisoft, Blizzard are all on do not buy list for me.

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    7 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • STOMPYI@lemmy.world
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      7 months ago

      Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!

  • 3volver@lemmy.world
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    7 months ago

    Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.

  • Toneswirly@lemmy.world
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    7 months ago

    Why would you pay full-price for the game then? Sales are constant, games do not hold their value. If you are a developer that is bothered by this, I suggest you stop working for EA

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    7 months ago

    Guise, it’s this or they literally go broke. I know I’m going to keep my perpetual pre-order for every EA game ever made.

  • dlpkl@lemmy.world
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    7 months ago

    I’d be okay with this if they made those games cheaper. But no, I have to pay $94 CAD for a shit live service game that I don’t even have the rights to and which the online service may be terminated at any time. Fuck EA and their monopoly on sports games.