• Rolando@lemmy.world
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    6 months ago

    some people still recommend using a VPN and IP address from a country where YouTube ads are prohibited, such as Myanmar, Albania, or Uzbekistan.

    Wait, you can just prohibit YouTube ads at a national level? That’s somehow awesome and terrifying at the same time.

  • ours@lemmy.world
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    6 months ago

    This must cost YouTube a fortune doing additional processing and reduced flexibility. They are going to hurt themselves and blockers will find a way.

    • Etterra@lemmy.world
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      6 months ago

      There’s already extensions that somehow skip sponsorship sections, so it won’t even take that long.

      • daddy32@lemmy.world
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        6 months ago

        That’s “crowdsourced”, i.e. manually done by volunteers on per-video basis.

    • scarabic@lemmy.world
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      6 months ago

      Every bit of effort and resourcing they spend on this returns revenue directly. Which is more than they can probably say for a lot of things they do. And they’re smart enough to know that they can’t eliminate blocking, just make it harder and harder so that fewer and fewer people do it.

  • Emerald@lemmy.world
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    6 months ago

    Worse case scenario, we gotta make an extension that detects the ad UI and blanks the screen and mutes the audio until its over

    • Yerbouti@lemmy.ml
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      6 months ago

      Why not use that screen time to promote alternative to YouTube?. Or even a simple Fuck google screen : " insert why google sucks here".

  • danc4498@lemmy.world
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    6 months ago

    And once everybody is watching ads and nobody is skipping them, YouTube will start making the commercials shorter and less invasive, right Anakin?

  • Andromxda 🇺🇦🇵🇸🇹🇼@lemmy.dbzer0.com
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    6 months ago

    Finally a use case where AI/Machine learning would absolutely make sense. If we can have AI that can generate text or images, imitate people’s voices or write code, we can also have a lightweight model that can detect ads and skip them during playback. There’s a model trained on SponsorBlock data for detecting sponsored segments https://github.com/xenova/sponsorblock-ml
    I’m sure that we can have something similar but for embedded ads.

      • shrugs@lemmy.world
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        6 months ago

        Give it 5 more years in hardware performance improvements and software/model optimization and I don’t see a problem. The important part is that improvements are made public for everyone to use and improve upon instead of letting openai and microsoft take the whole cake

  • foggy@lemmy.world
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    6 months ago

    I am excited. This will break my YouTube addiction.

    It’ll only affect me when I need to fix something I’m unfamiliar with, and it’llead creators to using other platforms for that kind of material, and lower the barrier to entry.

    I don’t know why Google is shooting themselves in the foot like this. I mean, it’ll be profitable in the short run, yes, but this will almost certainly be devastating to their bottom line in the long run if it works as planned.

    • rwhitisissle@lemmy.world
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      6 months ago

      devastating to their bottom line in the long run if it works as planned.

      Google knows their service is addictive and is banking on people being willing to eat an unlimited amount of shit in order to watch a bald man from Vancouver spend 12 minutes talking about his Peloton ride that morning. Realistically, they are probably right. There is no competition to YouTube. Hasn’t been for years. And there probably never will be ever again. Capitalism trends towards natural monopolies as infrastructure and complexity of operations makes startup costs prohibitive.

  • andrewth09@lemmy.world
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    6 months ago

    If the YouTube interface restricts you skipping during certain parts of the video, an ad blocker can detect that and skip over it anyway. Otherwise, I myself will just skip over the ad.

    • themeatbridge@lemmy.world
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      6 months ago

      Right? I already don’t use youtube as much as possible. Piped helps, but if that stops working, I just won’t watch movies on youtube.

      I understand why people are upset anytime a company fucks their customers for money, but the solution is always to walk away.

  • KillingTimeItself@lemmy.dbzer0.com
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    6 months ago

    this is all bullshit btw, it won’t do anything for thirdparty clients and yt-dlp for example.

    This is because blocking is entirely client side now, with no way of youtube determining whether or not its happened at all.

    • Wispy2891@lemmy.world
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      6 months ago

      They’re testing to embed the ads in the stream and not the usual switch to a different video

      It definitely affects third party client if now they get a file of a video that now has 30 seconds of ad content at the beginning

      • KillingTimeItself@lemmy.dbzer0.com
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        6 months ago

        it won’t though, because you can just remove that 30 seconds at the beginning, which is almost definitely going to be very different than the rest of the video in a number of ways. Notably, there are likely going to be UI differences during and after ads play, as well as video playback alterations. Ad’s aren’t going to be the same quality as video itself.

        It’s possible that they’re transcoding them into the video itself, but doing that would be catastrophically bad and have such a massive cost that it simply would not be worthwhile.

        • MrWildBunnycat@lemmy.world
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          6 months ago

          They are transcoding them into the video. Sponsorblock had to make a quick change to discard submissions from users that have been identified to be on this trial system, because it affects the video length, and as such - makes it impossible to have consistent segments

          • KillingTimeItself@lemmy.dbzer0.com
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            6 months ago

            i highly doubt it. I would think they’re probably doing some UDP packet voodoo bullshit.

            Though it likely appears as transcoded.

            The sheer cost of them being transcoded into videos is immense, even if they’re live encoding every video.

            What happens when you get an ad you need to takedown and remove? You’re on disk transcode is suddenly useless now, and you need to make a new one, easy enough, you can just do that in the background, but this also means your ads are baked into each video, which is less than ideal, unless you’re constantly updating them.

            And if you’re doing live transcodes, that means that you have to do this for every view on every video, and i’m not sure that’s sustainable.

            I suppose you could probably do a cached live transcode system to bring down the overhead, but i can’t imagine it’s easier than just pulling some voodoo networking bullshit to literally inject an advertisement.

  • werefreeatlast@lemmy.world
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    6 months ago

    We’ll just copy the video and recast without ads I guess? I do watch several videos many times over for diy, so it would be relatively painless to just download and modify.

  • UnderpantsWeevil@lemmy.world
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    6 months ago

    When I have to wade through sixteen different “Would you like to join YouTube Plus!?!?!?!” pop-ups every time I whisper the words “online video” in the direction of my phone, I’m rarely inclined to use YouTube to begin with. Its a bad fucking service.

    My TV doesn’t pull this shit on me. I get Show -> Ads -> Show -> Ads in regularly spaced intervals, like I’m a civilized human being. I don’t get WOULD YOU LIKE TO GET SLIGHTLY FEWER ADS!!! GIVE ME $8 $12 $15 $20!!! every time the fucking thing turns on.

  • thermal_shock@lemmy.world
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    6 months ago

    there is a plugin I bought, it’s community driven where you can tag sections of the video as ad, sponsored, etc, and auto skip it. it’s really nice, was like $5. will post when I find the link, but even if ads are server side, this plugin will skip. someone has to bite the bullet though and tag time stamps unfortunately.

    found it, called dearrow, also changed clikcbait thumbnails and titles are editable by community.

    https://dearrow.ajay.app/